Privacy policy
1. data protection at a glance
General notes
The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.
Analysis tools and third-party tools
When you visit our website, your surfing behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Details can be found in our data protection declaration under the heading “Third party modules and analysis tools”.
You can object to this analysis. We will inform you about the possibilities of objection in this privacy policy.
2. general notes and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and according to the legal data protection regulations as well as this privacy policy.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke a previously given consent at any time. For this purpose an informal notification by e-mail to us is sufficient. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct, block or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.
Objection to advertising mails
The use of contact data published within the scope of the imprint obligation for the transmission of not expressly requested advertising and information material is hereby contradicted. The operators of the website expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.
3. data collection on our website
Cookies
The Internet pages partly use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.
Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping basket function) are stored on the basis of Art. 6 Para. 1 lit. f DSGVO. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address
This data is not merged with other data sources.
The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
Contact form
If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.
The processing of the data entered in the contact form is therefore exclusively based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing procedures carried out up to the time of revocation remains unaffected by the revocation.
The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent for storage or the purpose for which the data was stored ceases to apply (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
4. social media
Share content via plugins (Facebook, Google+1, Twitter & Co.)
The content on our pages can be shared in social networks such as Facebook, Twitter or Google+ in accordance with data protection regulations. This site uses the eRecht24 Safe Sharing Tool for this purpose. This tool establishes direct contact between the networks and users only when the user actively clicks on one of these buttons.
This tool does not automatically transfer user data to the operators of these platforms. If the user is registered with one of the social networks, an information window appears when using the social buttons of Facebook, Google+1, Twitter & Co. in which the user can confirm the text before sending it.
Our users can share the contents of this page in social networks in compliance with data protection regulations without having to create complete surfing profiles by the operators of the networks.
5. analysis tools and advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising.
IP anonymisation
We have activated the IP anonymization function on this website. As a result, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data.
Browser Plugin
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link An opt-out cookie will be set to prevent the collection of your information on future visits to this site: Disable Google Analytics.
For more information about how Google Analytics treats user information, please see the Google Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order data processing
We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the “demographic features” function of Google Analytics. This allows us to generate reports that contain information about the age, gender and interests of the site visitors. This data is derived from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be assigned to a specific person. You can disable this feature at any time in the ad settings in your Google Account or generally prohibit Google Analytics from collecting your information as described in the “Opting out of data collection” section.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use what is known as conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the internet browser stores on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was redirected to that page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can opt-out of this use by slightly disabling the Google conversion tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics.
The storage of “conversion cookies” is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising.
More information on Google AdWords and Google Conversion Tracking can be found in the Google data protection regulations: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
The purpose of reCAPTCHA is to check whether the data input on our websites (e.g. in a contact form) is done by a human being or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis purposes, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.
Data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting his web offers from abusive automated spying and from SPAM.
For further information on Google reCAPTCHA and Google’s privacy policy, please refer to the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.
6. plugins and tools
YouTube
Our website uses plugins from the Google operated YouTube page. The site is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our sites equipped with a YouTube plugin, a connection to the servers of YouTube is established. This tells the YouTube server which of our pages you have visited.
If you are logged in to your YouTube account, you allow YouTube to associate your surfing habits directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO.
Further information on the handling of user data can be found in the YouTube privacy policy at: https://www.google.de/intl/de/policies/privacy.
Google Maps
This site uses the map service Google Maps via an API. Provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy findability of the places we indicate on the website. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO.
More information on the handling of user data can be found in the Google data protection declaration: https://www.google.de/intl/de/policies/privacy/.